Russell Franques, AAMS™, APMA™, CFS®

Russell is a founding member with Ken Herring as they established Highpoint Wealth Advisors in October, 2021. His multi-faceted career brings a unique perspective to wealth management. Russell’s insights give him a deep understanding of client’s needs as they work to grow, protect, and pass on their wealth.

He feels “The client centric philosophy of Highpoint Wealth Advisors coupled with our combined professional training and experience will empower us to provide exceptional value for our clients. I look forward to empowering the wealth and legacy goals of our clients.”

Russell has earned the Accredited Asset Management Specialist™ (AAMS™), Certified Fund Specialist® (CFS®) from the Institute of Business & Finance, and Accredited Portfolio Management Advisor™ (APMA™) designation by the College for Financial Planning®. Areas of study include Investment Risk and Return Analysis, Modern Portfolio Theory and Performance Evaluation of Equities, Debt and Fixed Income Valuation and Analysis, Mutual Funds and Other Pooled Investments, Investing in Real Assets, Derivatives and Structured Products, Taxation of Investments and the Regulatory Environment, Ethical Considerations, Investment Strategies and Retirement Needs Analysis, Behavioral Finance, Client Suitability and Constructing Portfolios.

Prior to the founding of Highpoint Wealth Advisors, Russell was the Director of the Innovation Center at Texas A&M University - Corpus Christi developing strategies for early-stage startups.

Before relocating to Corpus Christi, Russell served as the CEO of Dakota Sciences in Sioux Falls, South Dakota, and continues that role today. Dakota Sciences has produced patented contact lenses for medically necessitated indications since 2005.

Prior to this startup, Russell enjoyed a career at Microsoft Corporation located in Redmond, Washington as a Product Manager in the Finance organization. In this role, Russell developed strategies for the global organization focused on developing software solutions that optimized outcomes and increased business unit profitability.

Earlier in his career, Russell practiced public accounting as a CPA while completing his law degree at Louisiana State University. He then practiced Law in Baton Rouge, Louisiana. In each of these professional careers, his primary focus was on complex commercial transactions, corporate taxation, and business consulting.

Russell’s hobbies and interests include golf, snowboarding, and playing with his son.